Specialising in furniture, interior design and property refurbishments.

Our Story

The Living Room was established in 2010 by Ali Sayed as a specialist in the provision of luxury furniture and lighting from the world’s leading designers and manufacturers.

Through it’s vast network of resources and relationships, The Living Room delivers tremendous value to it’s client base. Having worked in various capacities, from pure furniture manufacturing for residential developments, to interior design concepts and full A-Z turn key projects. The Living Room is equipped to provide cost effective, high quality solutions.

Beyond The Living Room’s exquisite residential portfolio, Ali Sayed and his team have also overseen the design and build of several premium commercial projects around the UK to include restaurants, yachts, luxury residential developments and a jewellery showroom in London’s Hatton Gardens.

The Living Room will closely work with Interior Designers, Property Developers, Architects and private clients to put your vision into reality. The quality of production and project management make up our company’s core policy. As a result, we have achieved total customer satisfaction with excellent references.

Our Approach

Whether we are designing a new Master Bedroom for a client, or taking on the entire refurbishment for your home, the key constant is that we offer a highly personalised approach. Through working with a trusted network of craftsmen and suppliers, my team deliver bespoke interiors with great client feedback. We have supplied quality furniture throughout the world for the past 10 years.


We have an experienced team that specialises in providing a seamless architectural design and planning service for both residential and commercial clients in London and the Home Counties. We can provide design and planning services for extensions, loft and garage conversions, interior design and commercial projects (shisha lounges requiring planning consent).

What we can do for you

  • Architectural Design Service (Residential & Commercial)
  • Interior Design and Furniture Procurement
  • Complete Back to Brick Refurbishments
  • Planning Consultancy & Applications
  • Building Regulation Drawings & Tender Packages
  • Building Control Submissions (Local Authority & Private)
  • Construction & Project Management Services
  • 3D Visualisations



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